"I connect good people to build real projects."
Transit payments · Passenger information · Fleet operations · Smart mobility
Making public transport projects work.
I bring together the right partners, ask the right questions early, and help turn ideas into real projects.
How I work
Philosophy
Three principles that guide every partnership and project.
People first
Projects are built by people, not companies. I invest in relationships before I invest in ideas.
Add, not replace
Good projects do not begin by replacing everything. They begin by understanding what already works and what is still missing.
Real results
Each system may work, but the whole transport operation can still fail. Someone must be responsible for the overall result.
Track record
Real work. Real scale
30+
years in transport & mobility,
25+
countries with active projects
150+
technology partners in network
200+
projects delivered or in progress
What I do
Three directions
Whether you bring a product, a problem, or just an idea — there's a way to work together.
Connect
Partners, experts, and clients across transport and mobility. The right introduction at the right moment changes everything.
Consult
Lean diagnostics, optimization strategies, and implementation support. Fast analysis, actionable next steps.
Launch
Turn a pilot into a real deployment. Bridge the gap between technology potential and operational reality.
The questions worth asking before a project starts.
Most transport projects are judged by what is delivered. In practice they are decided much earlier — by which questions were asked while the requirements were still open. Each question below comes with a short paper. All are free to read, free to share, and written without reference to any specific project or supplier.
August 2026
· No registration · Free to share in full
Question No. 1
Who is responsible for whether the whole transport system works?
Making Public Transport Projects Work
Practical observations from planning, procurement and implementation
Validators work. Vehicle tracking works. Counting sensors work. What is usually missing is everything around them — who owns the operational data, who is answerable for integration, who carries offline risk, and whether anyone in the commercial chain benefits from accurate reporting. Nine observations from delivery, four case notes, an integration responsibility matrix and ten questions to ask before a tender is issued.
The person behind it
Sergejs Sofjins
Founder, EcoMediaGroup · Partner, EcoTelematics Group Oy
"30+ years in transport & mobility. I've seen projects fail not from lack of technology, but from lack of the right connections. That's what I fix."
"Transport projects rarely fail because technology is unavailable. They fail in the gaps between systems, responsibilities, and commercial interests. I help close those gaps"
Let's discuss a transport project
Have an idea or a project? Let's connect.
Phone
sergejs.sofjins@ecomediagroup.lt
+371 29203990
© 2026. All rights reserved.